Black Widow’s release on Disney Plus doesn’t hit U.S. theaters – Buzz News
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Black Widow’s release on Disney Plus doesn’t hit U.S. theaters

The operators’ association is especially annoyed by the piracy that this generates: “Digital copies became available a few minutes after the release on Disney + …”

There are figures that are clear. After a fanfare launch last week, managing to bring together as many Marvel fans as possible in theaters for the release of Black Widow , attendance plummeted last weekend. In one week, the receipts of the film carried by Scarlett Johansson fell by 67%! A historic tumble. Never before has a Marvel experienced such a rapid drop in entries.

Maybe the quality of the film has something to do with it. But according to the operators, it was simulcasting on Disney Plus that damaged Black Widow’s performance . It should be remembered that the film was put online on the big-eared streaming platform at the same time as the theatrical release, at a cost of $ 30 per household already subscribed. 

A puzzle strategy according to the  National Association of Theater Owners in the United States., Which gets carried away in the Hollywood Reporter The National Association of Theater Owners (NATO) does not digest this method, which it considers counterproductive , especially because it fosters pirating and illegal downloading!

“Digital copies became available a few minutes after the release on Disney +. Black Widow was the most pirated film of the week of July 12. It is also available on a myriad of illegal streaming sites on the internet “, criticizes NATO, who judges that if this strategy could be justified last year, “the simultaneous exit is an artefact of the pandemic era which should be left in the past with the pandemic itself”.

But for Disney, it turns out to be rather profitable, since the group has already earned at least $ 60 million thanks to legal streaming on Disney Plus (money directly in its coffers, without an intermediary for once). Still, if Black Widow continues to see its revenue collapse and becomes the least profitable film in the MCU at the Box Office, then the group will also be forced to ask questions …

Recall that Warner Bros. employs the same strategy, with the difference that the films are made available free of charge to subscribers of its HBO Max platform. A strategy that she has already promised to stop in 2022.

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